Page 103 - Hong Kong Housing Society Annual Report 2024/25

BUSINESS OVERVIEW 業務概覽
CONNECTING WITH OUR STAKEHOLDERS 聯繫持份者

Social Media 社交媒體

Recognising the importance of digital engagement, we maintain an 房協深明數碼互動的重要，積極活躍於五
active presence across five key social media platforms: Facebook, 個主要社交媒體平台，包括 Facebook 、
Instagram, YouTube, LinkedIn and WeChat. Through compelling Instagram、YouTube、LinkedIn和微信。
content and strategic campaigns, we have enhanced our brand 我們透過豐富的內容和策略性的主題活動，
presence and significantly expanded our follower base. 提升品牌曝光率，令追蹤訂閱人數大幅增加。

During the year, our social media engagement has shown 年內，公眾在房協社交媒體的參與度顯著
remarkable growth. Our Facebook Fan Page “Housing 提升。「房協人 • 情 • 味」Facebook專頁共
Society Community” published 157 posts and achieved a 20.2 發布一百五十七條帖子，追蹤人數增加百
per cent increase in followers, reaching nearly 13,110. The 分之二十點二至接近一萬三千一百一十人。
“hkhousingsociety” Instagram account published 119 posts and Instagram賬戶「hkhousingsociety」共發布
saw a notable 25 per cent growth of followers. Our LinkedIn 一百一十九條帖子，追蹤人數大幅增加百分
and YouTube channels demonstrated strong performance, 之二十五。LinkedIn賬戶及YouTube頻道亦
with follower counts rising by 34.5 per cent and 17.3 per cent 表現亮麗，追蹤人數分別增加百分之三十四
respectively. Our WeChat presence also showed promising 點五及百分之十七點三。微信公眾號的追
growth, with an 82.2 per cent increase of followers. 蹤人數亦錄得強勁增長，大幅上升百分之
八十二點二。

100 Hong Kong Housing Society Annual Report 2023/24 香港房屋協會 2023/24 年度年報 101