Page 119 - Hong Kong Housing Society Annual Report 2024/25

BUSINESS OVERVIEW 業務概覽
DEVELOPING CAPABILITIES FOR THE FUTURE 為未來建立實力

Our intergenerational design concept is also taking significant 我們亦將跨代設計的理念融入商業發展項目
shape at commercial developments, most notably through our 中，並逐漸成形，其中以位於啟德的旗艦商
flagship commercial mall “KEyPoint” in Kai Tak, a pioneering 場「啟點」最為矚目，該商場是香港首個專門
purposely designed intergenerational shopping destination in 設計以嶄新的「建立跨代生活圈」為主題的購
Hong Kong. Mirroring the successful approach of our residential 物熱點。參照我們在住宅社區推行跨代共融
communities, “KEyPoint” integrates programmed communal 的成功模式，「啟點」糅合了不同的特設公共
spaces, including adaptable plazas that transform from daytime 空間，包括多用途廣場，日間是休閒空間，
leisure spaces to evening event venues. The mall will offer 晚上則化身為活動場地。透過精心策劃，商
a carefully curated mix of cross-generational offerings that 場將設有多元化的商戶組合，提供不同類型
appeal to all age groups. “KEyPoint” redefines urban spaces by 跨代產品，吸引長、中、青、幼的客群。「啟
seamlessly integrating retail, social, and leisure experiences, to 點」重新演繹商場在社區中的定義，完美地結
foster intergenerational connections and strengthen community 合購物、社交及消閒體驗，讓各年齡層的顧
bonds through shared daily interactions. 客日常在此互動交流，推動跨代同樂及加強
社區凝聚力。

OPTIMISING POTENTIAL HOUSING TALENT POOL 發掘房屋業界潛質人才

We acknowledge that innovative leadership is crucial for the 我們相信具創新思維的領袖人才對房屋業界
thriving housing industry. Our mission is to cultivate the next 的蓬勃發展至關重要。我們以推動下一代成
generation of housing pioneers by investing in their growth and 長為己任，投放資源讓年青一代發揮潛能，
developing their potential. 栽培他們成為房屋業界先驅。

During the year, we implemented comprehensive talent 年內，我們推行全面的人才發展計劃，由
development initiatives, ranging from professional training, 專業培訓、實習，以至透過獎助學金提供
internships to HK$1.17 million financial assistance through 一百一十七萬港元資助。這些全面計劃培育
scholarships and bursaries. These comprehensive programmes 新晉人才，支持專業發展，為業界長遠的可
foster emerging talent and support professional advancement, 持續發展奠下穩固根基。
establishing a strong foundation for the long-term sustainable
development for the industry.

116 Hong Kong Housing Society Annual Report 2024/25 香港房屋協會 2024/25 年度年報 117