Page 110 - Hong Kong Housing Society Annual Report 2024/25

The Alumni Club’s dedication to environmental and social causes 年內，同學會熱心投入環保及社會公益事
continued throughout the year with various activities, including 業，先後參與多項活動，例如「淨零行動
the Green Impact Go 2024 Cleanup Action, a Mid-Autumn Festival 2024 — 淨灘保育行動」、漁光村中秋節慶祝
celebration at YKC, and an intergenerational crochet art craft 活動，以及「共融編織工作坊」。一眾熱心義
workshop. The enthusiastic volunteers also participated in the 工亦參加了世界自然基金會的「步走大自然」
WWF Walk for Nature and conducted home visits with goodie bag 活動，並探訪健康村的長者戶，向他們送上
distributions to elderly residents at Healthy Village. 禮物包。

Outreach Education Programme 外展教育活動

Our Outreach Education Programme sparks curiosity by offering 我們透過趣味性的學習體驗外展教育活動，
engaging learning experiences for primary and secondary pupils, 激發中小學生對本地房屋及相關課題的好奇
focusing on local housing and related subjects. During the year, 心。年內，該計劃舉行了二十六場具啟發性
the Programme reached more than 2,800 pupils and teachers 的講座及其他活動，逾二千八百名師生參加。
through 26 insightful talks and other activities.

BRAND BUILDING 建立品牌

This year marked a significant transformation in the Housing 今年，房協的品牌煥然一新，推出一系列全
Society’s corporate identity with the launch of a series of 新企業宣傳品，展現凝聚力和現代化的形
refreshed corporate materials with a cohesive and modern 象。新設計沿用房協廣為人熟悉的英文字母
branding image. The reimagined design centres around our 「H」標誌，當中蘊含一扇打開的門的意思，
signature “open doors” logo of the “H”, enhanced with geometric 我們將幾何圖形加以發揮設計成一個對話框
patterns that transform into speech bubbles – symbolising 框，象徵房協與社區保持溝通。新的宣傳品
our continuous dialogue with the community. Our updated 包括新版企業小冊子、主題廣告等，均採用
portfolio encompasses a new corporate brochure, thematic 新鮮的視覺形象，突出我們對可持續生活、
advertisements and more, all embodying our refreshed visual 社區參與和勇於創新的承諾。
identity while reinforcing our dedication to sustainable living,
community engagement and innovation.

108 Hong Kong Housing Society Annual Report 2023/24 香港房屋協會 2023/24 年度年報 109