Page 112 - Hong Kong Housing Society Annual Report 2024/25

Happy Silver Club 「樂活銀齡」會員計劃
The Housing Society established the “Happy Silver Club” (the 房協於二零二二年成立「樂活銀齡」會員計
Club) in 2022 as a crucial platform to promote our brand in 劃，作為推廣居家安老品牌理念的一個重要
fostering ageing in place. The Club also serves as a catalyst 平台。會員計劃亦積極推動長者友善社區發
for age-friendly community development while raising public 展，以及提升公眾認識房協將會推出的項目
awareness of our forthcoming projects and services. The 和服務。會員計劃為長者及其親友和照顧者
membership programme offers useful information and engaging 提供實用資訊及舉行交流活動。年內，會員
activities for seniors alongside their families and carers. During 人數上升百分之三十一，反映計劃的影響力
the year, membership increased by 31 per cent, demonstrating 和社區認受性不斷提升。
the Club’s growing influence and community endorsement.

Promoting Key Initiatives Through Strategic 透過策略溝通推廣重點業務
Communications

Leveraging a strategic mix of print, digital, social media, and 房協透過策略安排，結合報刊、數碼平台、
broadcast outlets, we ensure that key messages reach diverse 社交媒體及廣播媒體等不同渠道，向各持份
stakeholder groups in a timely and accessible manner. 者傳遞迅速和暢達的關鍵訊息。

During the year, special focus was made on promoting our 年內，我們重點推廣長者房屋項目，突顯房
elderly housing projects to highlight the Housing Society’s 協致力為樂齡人口提供支持與關懷的承諾。
commitment to supporting the ageing population with care. 我們亦精心策劃針對性宣傳活動，以提升資
We also orchestrated targeted publicity campaigns to raise 助出售房屋項目的市場認知度，為項目促銷。
awareness and drive sales of Subsidised Sale Flats projects.

To keep our residents fully informed about the full implementation 為了讓居民充分了解「富戶政策」全面實施，
of the “Well-off Tenants Policy”, we have stepped up efforts 我們加強與租戶溝通，透過度身訂造的電視
to communicate with the tenants through thoughtfully crafted 及社交媒體報導等多個平台發布悉心編製的
contents via diverse platforms such as tailored TV and social media 內容，令租戶及公眾更加了解政策，釋除疑
stories, enhancing the understanding of the tenants and the wider 慮。這再次說明房協致力確保持份者知悉我
community, as well as addressing their concerns. These initiatives 們的工作，勇於承擔，是透明度高和具公信
reflect our ongoing efforts to keep stakeholders informed, promote 力的機構。
accountability, and strengthen the Housing Society’s role as a
transparent and trusted organisation.

110 Hong Kong Housing Society Annual Report 2023/24 香港房屋協會 2023/24 年度年報 111