Page 111 - Hong Kong Housing Society Annual Report 2024/25

BUSINESS OVERVIEW 業務概覽
CONNECTING WITH OUR STAKEHOLDERS 聯繫持份者

To showcase our organisation’s accomplishments and initiatives, 為展示房協的業務成績和努力，我們製作了
a new corporate video featuring our core message “Creating 以「創建宜居 • 永續共融」為核心主題的全
Homes for Sustainable Living” was produced. This engaging 新企業宣傳片。影片以生動方式，向業務夥
presentation, available via our corporate website and YouTube 伴、持份者及公眾展示房協的工作成果，在
channel, showcases our work and achievements to business 房協網站和YouTube頻道可供觀看。
partners, stakeholders and the general public in a vibrant
manner.

As part of our ongoing branding efforts, the Chinese New Year 為持續推廣品牌，我們為持份者設計了農曆
souvenir set designed for stakeholders also reflected our 新年紀念品套裝，當中注入全新的企業形
renewed corporate identity. The laisee holder featured the 象。套裝內設有配合新形象的利是封，以
refreshed branding image, while the accompanying knitted fai 及與社企聯手製作的手織揮春，設計靈感源
chun, developed in collaboration with a social enterprise, was 自長者居民與同學會成員一同參與的一場創
inspired by a creative workshop joined by elderly residents and 意工作坊。這個長幼攜手創作的活動不單展
members of the Alumni Club. This co-creation initiative not 現房協的品牌視覺形象，亦鞏固了我們對共
only showcased the Housing Society’s visual identity but also 融、創新及社區參與的核心價值。
reinforced our values of inclusion, creativity, and community
participation.

108 Hong Kong Housing Society Annual Report 2023/24 香港房屋協會 2023/24 年度年報 109