Page 29 - Hong Kong Housing Society Annual Report 2024/25

CEO’S REVIEW OF OPERATIONS 行政總裁業務回顧

The Housing Society’s business development navigated a challenging

yet successful year. By staying committed to our goals and refusing
to be held back by foreseen or unforeseen hurdles, we overcame
uncertainties and accomplished new initiatives.

房協的業務發展經歷了充滿挑戰卻又成果豐碩的一年。我們堅守目
標， 不管是預計中或是意料之外的各種挑戰障礙均無阻我們向前邁
進，完成多個新項目 。

Today, we are amazed by how artificial intelligence (AI) may 今時今日，人工智能的發展令人驚嘆，它可
reshape the way we work and live, embodying the power of 以把宏偉的構思化成現實，亦可徹底改變我
turning bold visions into reality. Just as the early pioneers of AI 們的工作和生活模式。研究人工智能的先驅
defied the odds to lay the foundations of today’s transformative 當年排除萬難，為今天的革命性科技奠下基
technologies, the Hong Kong Housing Society, as a “housing 礎。一如這些先行者，房協作為「房屋實驗
laboratory”, harnesses innovation to address challenges. By 室」，以創新思維應對各種挑戰。我們以堅毅
embracing perseverance and adaptability, the Housing Society 的決心和靈活應變的態度，將嶄新構思轉化
transforms new ideas into groundbreaking developments, 為突破性的發展成果，證明即使面對看似最
proving that even the seemingly most difficult challenges can be 困難的挑戰，最終也能迎刃而解，憑著遠見
overcome. This blend of vision and resilience paves the way for a 和韌力可為房屋發展開拓出更光明、可持續
brighter, more sustainable future in housing. 的未來。

In 2024/25, the Housing Society’s business development 回顧二零二四╱二五，房協的業務發展經歷
navigated a challenging yet successful year. By staying 了充滿挑戰卻又成果豐碩的一年。我們堅守
committed to our goals and refusing to be held back by 目標，不管是預計中或是意料之外的各種挑
foreseen or unforeseen hurdles, we overcame uncertainties and 戰障礙均無阻我們向前邁進，完成多個新項
accomplished new initiatives. Together, we marked several new 目。年內，我們攜手踏進多個新里程，包括
milestones in our journey during the year, notably by delivering 完成交付位於洪水橋╱厦村新發展區首個落
the first completed Dedicated Rehousing Estate (DRE) project, 成的專用安置屋邨項目「樂翹都匯」、為配合
Casa Eminence, at Hung Shui Kiu/Ha Tsuen New Development 漁光村重建計劃而興建的調遷項目「漁映樓」
Area (NDA) as well as the decanting block Yue Ying Lau for the 亦已落成，以及推售兩個備受矚目的資助出
redevelopment of Yue Kwong Chuen, and the launch of two 售房屋項目 — 位於粉嶺的「聚然」及觀塘的
exciting Subsidised Sale Flats (SSF) projects, namely Hemma 「峻然」。這些都是經歷多年策劃、團隊群策
Fab in Fanling and Hemma Emerald in Kwun Tong. These 群力的成果，不僅為有需要的市民提供現代
achievements, resulting from years of strategic planning and 化和舒適的居所，更鞏固了房協作為創新房
the collaborative efforts of our diverse teams, provide modern, 屋供應者的地位。
comfortable homes to those in need while reinforcing our
position as an innovative housing provider.

Hong Kong Housing Society Annual Report 2024/25 香港房屋協會 2024/25 年度年報 27